Yesterday, Google unveiled Google+ which is another attempt by the search giant to step into social netwroking space.
More people visit Google’s network of websites than Facebook each month, but Facebook is killing the search company in categories that advertisers care most about: Time spent and pages viewed. Users spent 62% more time on Facebook than on Google last month, and viewed more than twice the number of pages on Facebook as they did on Google, according to comScore.
Google+ features several components that attempt to mimic natural human interaction. For instance, to simulate sitting out on your front porch, one feature allows users to declare that they’re “hanging out” and interested in video chatting if a select group of people are around. Another lets users chat with a particular set of people – say, before they all meet at a concert.
Google often denies that Facebook is the company’s primary competitor, and Gundotra said Google+ was “not a reaction to Facebook.” Yet sources with knowledge of the project say that Google+ was known internally as “Googbook.” Google devoted 300 people to the team.
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