Facebook's New Universal Search

Facebook provides marketers a Twitter Moment-like experience with new universal search. Facebook users already had the power to search for updates posted by their friends, but Zuck and company have now resolved to widen the search function to make all public offices.

The move will dramatically increase the pool of up-to-the minute content that users can look for. It may give Facebook the Twitter-like ability to show users trending discussions and issues that are journalized on the platform in near real time. Since Facebook posts are personal and often respond to events or trends, the new search capability could pose a threat to products like Google Trends.

A lookup of the demon of all social media platforms was once geared toward searching for people, but it’s shifting toward the real substance of the mails. Facebook says it now hosts more than 1.5 billion searches per day, and receives more than 2 trillion posts stored in its hosts. Two trillion dollars.

Here’s how a Moment-like story can be assembled using universal search: As Facebook puts it, interesting public conversations are often attached to a liaison about a certain style or issue. “With one tap, you can find public posts about a connection, see popular quotes and phrases mentioned in these billets, and check out an aggregate overview of sentiment,” Facebook wrote in its blog.

“This feature is a first step — we count onward to people employing it and giving us feedback so we can get it even better.” That’s an important message — Facebook intends to keep establishing the feature to gather more content elements around important links.

Facebook’s universal search may affect digital marketers by increasing the number of searches Facebook members get along, which could provide a broader picture of users’ interests and purpose.

Universal search is rolling out to English-speaking audiences in the U.S. today on iPhone, Android, and background.